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| The Hands of Jobs |
An American company, owned by our very own dearly beloved WPP, has just released its annual ‘global brand power list’, where Apple has shot to the top of a scale that estimates brand value on the basis of such key metrics as ‘desirability’ and ‘buzz’. (Somehow you can tell this is the work of an advertising company, but I think money’s in there somewhere too.)
BP of course (wrong kind of buzz) has slumped to number 64 – do we still love it?
The top of the list is dominated by the commuter and communications world – not just Apple but Google, Facebook, Microsoft, Vodafone, IBM and not forgetting China Mobile – with a strong showing also from staff-of-life companies, MacDonald’s, Coca Cola, Walmart and Marlboro, and a sprinkling of lightweights such as GE.
Many of these brands of course, like WPP itself, share internationally creative taxation practices.
Our own Furniture Designer Makers’ Association doesn’t seem to have made it into the top hundred – perhaps because we haven’t sorted out our logo yet.
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| The Hands of God and Man |
